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HP Rolling the Dice on Data Warehousing
Shortly after taking the helm of Hewlett-Packard in early 2005, Mark Hurd realized that, despite being one of the world's leading technology suppliers, HP had an embarrassing and crippling technology problem.
There was no easy way for executives to...
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CRM Surges as Brands Demand Measurable Results
Here are several excerpts from an article by Michael Bush and Rupal Parekh, More Marketers Want to Get to Know You: The days of putting millions of dollars against something without being able to track its effectiveness are soon to be over....
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