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Email Marketing


A solid email marketing strategy is something every marketing manager should work to establish. Learn email marketing best practices and get tips for direct email marketing and other campaigns. Learn how to build customer loyalty through email marketing and newsletter campaigns. Read about some of the top email marketing vendors and get expert advice on future trends. Get tips for improving email marketing etiquette. To learn about the effectiveness of multichannel marketing and the impact of RSS feeds. Get help with your email marketing strategy and learn how to measure ROI.

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The End of SaaS


Sometimes, there is nothing much to add. So I present to you - words of wisdom - as could only be articulated by the leader of a stagnating on-premise software vendor emotionally tied to the "cocaine" of endless upgrade fees and maintenance...

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Chav-gate


In a recent post on CRM and social networking, I suggested that the growth of forums, blogs, wiki’s etc. will mean companies have to pay greater attention to the customer experience, because never before have customers had as much scope to broadcast...

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